THE GREENBERG GROUP SERVICES
Experienced Entertainment Industry Professional
The Greenberg Group specializes in entertainment IP, business affairs, contract negotiation and licensing, plus operations and marketing & distribution.
Randy Greenberg has over two decades of experience in the entertainment business having worked as an analyst, an assistant manager for exhibition, a publicist, a marketer, a distributor, a business affairs executive, the head of international theatrical with P&L responsibility, the head of a film/tv division of a publicly traded entertainment, the head of a licensing group, raised venture capital for several entertainment start ups, founded/ran a talent agency, was a manager and an executive producer for feature film and television.
Whether you are interested in the services of a knowledgeable executive producer, an entertainment finance consulting or an expert witness for an upcoming entertainment trial, The Greenberg Group can help you.
MEET RANDY GREENBERG
MEET RANDY GREENBERG
Randy Greenberg is an entertainment entrepreneur, executive producer, and senior entertainment and media industry executive with an emphasis on the C-suite, business affairs, marketing and distribution, as well as product strategy and operations. Over the past three decades, Greenberg has been involved in numerous projects, productions, companies, financing, producers, talent and at a few studios where he was involved in the green-light, marketing and distribution of 200+ films where his strategies produced over $5 Billion in international theatrical box office revenue.
Greenberg has been an Instructor at UCLA Extension for over two decades and has been the Instructor for “The Business of Entertainment” for over ten years teaching 1000s of students the behind-the-scenes mechanical, business-side information of the Entertainment and how it works and how to make it better.
Over the past decade, Greenberg has served as Executive Producer and CEO of The Greenberg Group, a global entertainment content and investment strategy advisory and marketing/distribution consultancy where he executive produced four feature films - “Meg 2: The Trench” and “The Meg” for Apelles Entertainment and Gravity Pictures/CMC Pictures, a part of China Media Capital, ”Cowboys and Aliens” for Universal Pictures and DreamWorks’ Pictures’ and “Dylan Dog: Dead of Night” for 20th Century Fox Home Entertainment, Hyde Park Entertainment and Omnilab Media’s. In addition, Greenberg co-executive produced the Novo Media Group/Boat Rocker/Netflix animated TV series “A Tale Dark & Grimm”.
As entrepreneur, Greenberg was the COO and CMO at Loop Media (at the time a publicly traded CTV for business/Digital Out of Home streaming platform), founded a start-up mar-tech app venture in the social media space, co-founded the short-lived talent agency, Resolution, was the EVP Marketing & Business Affairs for comic book entertainment company, Platinum Studios.
As a senior entertainment industry executive, Greenberg was the Head of / Senior Vice President International Theatrical Marketing and Distribution at Universal Pictures; was the VP International Theatrical Marketing at MGM/UA Pictures. During his tenure at Universal Pictures, where Greenberg was brought in right size the international theatrical division, he tured that division into a $1+ Billion-dollar revenue operation producing the company’s 2nd and 3rd best years (at the time) at the international box office, including $1B in gross revenue in a single year (only the 2nd time the company had accomplished this milestone). At MGM/UA Pictures, Greenberg was brought in as the Vice President, International Marketing to reimagine its Los Angeles international theatrical office working in concert with United International Pictures, MGM’s joint venture with Universal and Paramount.
Prior to MGM, Greenberg was an Account Executive & Publicist at Dennis Davison Associates (now DDA Global). Greenberg started his career as an accounting intern at Warner Bros Pictures and was an assistant manager for the Edwards Theatre chain (now part of Regal Cinemas).
Greenberg has been married to his wife for 29+ years and has two children plus a dog and a cat. When not working, Greenberg can be found body surfing in Marina del Rey, California and looking for the next great planted-based meal.
