Greenberg is considered one of the best marketing & distribution executives in the entertainment industry. He has been involved in the greenlighting, marketing & distribution of 200+ films & his campaigns have produced $5+ billion in theatrical revenues.
Greenberg started his own company, The Greenberg Group, a boutique entertainment consultancy specializing in marketing and distribution and business affairs for intellectual property owners and producers. In addition, Greenberg is as a transactional Executive Producer (EP), negotiating agreements for film financing, talent, production and international sales agent agreements for its clients. Greenberg executive produced the feature films "Cowboys & Aliens" from DreamWorks and Universal Pictures and "Dylan Dog: Dead of Night", on behalf of client Platinum Studios, Inc.
Before starting The Greenberg Group, Greenberg was known as the "international guy", having held the position of SVP/Head of International Theatrical Distribution/Marketing for Universal Pictures and Vice President, International Theatrical at MGM. At Universal Pictiures, his responsibilities in international theatrical included greenlight / acquisitions & marketing/distribution and P/L. During his tenure at Universal, Greenberg strategized and spear-headed the international theatrical division to over $2.7 Billion at the international box office . $1 billion at the international box office in 2001 (only the 2nd time Universal had reached the $1B milestone and Universal's 2nd biggest international box office total ever). And in 2003, Greenberg's division produced six (6) $100M+ international releases (breaking a company record and tying an industry record) and produced Universal's 3rd biggest international box office total ever ($931+M). The record-breaking overseas releases included such films as The Mummy Returns ($233+ million), Jurassic Park III ($187+ million), American Pie 2 ($120+ million), The Fast and the Furious ($63+ million), The Bourne Identity ($97+ million), Red Dragon ($120+ million), 8 Mile ($125+ million), The Hulk ($110+ million), 2Fast 2Furious ($107+ million), American Pie: The Wedding ($125+ million), and Intolerable Cruelty ($88+ million).
In between Universal and MGM, Greenberg was the Vice President of Marketing at Always Independent Films, an online entertainment website, which was purchased by Hollywood.com
At MGM, Greenberg served for five years as Vice President, International Theatrical Marketing for MGM, where he worked on and strategized campaigns for such films as The World Is Not Enough, The Thomas Crown Affair, Stigmata, Tomorrow Never Dies, Ulee's Gold, The Birdcage, GoldenEye, Get Shorty and Rob Roy.
Before MGM, Greenberg worked as a senior account executive/publicist in the Los Angeles office of Dennis Davidson Associates (DDA) handling international publicity for such clients as Carolco, Cinergi, Miramax, Polygram, 20th Century Fox, Morgan Creek and Village Roadshow and working on such films as StarGate, Mr. Holland's Opus, Pulp Fiction, Reservoir Dogs, Terminator 2: Judgment Day, Basic Instinct, Cliffhanger, The Last of the Mohicans, Robin Hood: Prince of Thieves, Total Recall, and Field of Dreams.
Greenberg began his entertainment career working as an accounting intern for Warner Bros and as an assistant manager for Edwards Cinemas. Greenberg also worked for Hyatt Hotels, Marriott Hotels and Mail Marketing, a family-owned, direct marketing company in Omaha, Nebraska.
Greenberg is also a frequent guest-lecturer at Woodbury University's Business of Entertainment Seminar and is an instructor at UCLA Extension.